Genius?? For me, it most certainly is! My husband has a tendency to never look where he is walking and is constantly stepping on things, whether it be my feet, a glass of water, our child (only kidding). Either way, for me this is a great idea! The only thing that makes this even better is that it is UPCYCLED! Yes, this cell phone holder use to hold lotion! Want to get the simple DIY instructions? Head on over to Make it Love it blog by clicking HERE!!!